Insights

Blog.

Opinions, walkthroughs, and the playbook we use every day.

Building your offshore team without the usual offshore tradeoffs

Most offshore hires fail on culture, communication, or craft — not on skill. Here's how we run the pipeline you'd have to build yourself, and why the person you get from us doesn't feel offshore.

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Point of view6 min read

One studio, one system: how design and dev speak the same language

When designers, developers, PMs, and content people all work off one shared system — the same tokens, the same components, the same vocabulary — you stop losing weeks to translation. Here is how we run it, and what it changes for the work.

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Guide6 min read

PWA or a native app? A working decision framework

The honest business case for a progressive web app versus a native app built with React Native. The four criteria we walk clients through, the two questions that decide it, and the failure modes on both sides.

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Guide6 min read

When to buy, when to build: the honest business case for custom software

Off-the-shelf SaaS, low-code, spreadsheets, or a custom build — four options every business considers and rarely priced honestly. Here are the four signals it's time to commission real software, and the two questions we ask before we quote.

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Guide6 min read

Headless Shopify or a Shopify theme? A working decision framework

Four criteria we walk merchants through before quoting Shopify work — traffic, content velocity, PDP ambition, and brand — plus the two questions that decide it for eighty percent of clients.

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Point of view5 min read

How mrkd hires — the three questions that tell us everything

We don't hire on tenure, degrees, or where someone worked last. We hire on what they've built, how they solved the hardest problem they've hit, and what they are most proud of. Here is how we run it, and why those three questions surface craft that a resume never will.

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Playbook6 min read

The five phases we run every project through

A working software project is not a stack of Jira tickets. It is five deliberate phases, each with an exit. Here is the shape we use, and what it forces to happen.

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Point of view6 min read

Mrkd culture: open communication, relationships, and a team that grows together

We run mrkd as a relationship, not a hierarchy. Open two-way communication, feedback delivered constructively both directions, shared wins, and a team that pushes and helps each other. Here is what that looks like day to day — and why it shows up in the software our clients get.

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Point of view5 min read

Why we build software from the Philippines

The Philippines has quietly become one of the strongest places in the world to run a software studio. English-first communication, deep engineering and design talent, working-hour overlap with three major markets, and craft that competes with any team we've worked opposite. Here is the honest case.

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Guide5 min read

Storyblok, WordPress, or Builder.io — how we choose

A working decision framework we use with clients when picking a CMS. Includes a real comparison table across the four criteria that actually matter.

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